Yifhat has an extensive background in technology, sales, training and coaching. Over the past 20 years she has specialised in industries as diverse as the military, finance, digital advertising and entrepreneurship. Her experience in working in both large corporations, small startups and mid sized companies allows her to understand any type of work scenario, as well as bridging cultural differences having lived and worked in Israel, Singapore, US and UK.
Her coaching philosophy is based on the belief that work can be a truly satisfying and fulfilling part of one’s life if the role emphasises your strengths, creates the proper level of challenge and happens in a healthy environment.
Yifhat has been working with both individuals and organisations to help create this crucial engagement which results in overall increased performance. Her deep understanding and knowledge of business creates a very credible and effective approach to achieving goals.
Yifhat holds a BA in Psychology from Emek Yizrael College in Israel a Masters in Management from NYU and is an NYU certified executive Coach, as well as certified DISC instructor.